February 27, 2004
By: James Sparks
Website: http://www.1st-in-steaks.com
2004 is the Year of Beer with Food
Roger Protz, the editor of
The Good Beer Guide is calling for pubs to attract diners to beer by including recommendations and tasting notes for beers on their menus.
The Good Beer Guide 2004 is published today by CAMRA, the Campaign for Real Ale.
Roger Protz said, "Wine has ruled the roost for too long. If more women and younger drinkers are to be attracted to real British beer, pubs have to get the message across that fine beers are every bit as good with food as wine. The wine industry has had its own way for too long and CAMRA is making 2004 the ‘Year of Beer and Food’ with the launch of the Good Beer Guide."
CAMRA claims that the vast diversity of tastes and regional varieties of British beers mean they can be perfectly matched to dishes in exactly the same way as wine.
Mr. Protz added, "The market positioning of wine since the early 1980s means that most people see it as more sophisticated and therefore a more appropriate drink to enjoy with food. This is not true. There are some 2500 different real ales in the UK, each with unique aromas, flavours and other qualities which make beer a perfect match with food."
"Food may well be an important growth area for most pubs, but beer still represents about 60% of the turnover of many pubs. Its time to bring the two together and take action to change the image of beer forever."
CAMRA is calling for:
- Pubs to recommend different beers matched with key courses on their menus
- Pubs to include ˜Beer Lists with tasting notes on menus
- Pubs to offer tasters of beer to customers ordering food
- Brewers to put tasting notes on bottled beers in the same way as wine
- Brewers to present bottled beer in a more stylish way
Roger Protz added, "It seems to be acceptable to drink beer with a curry in an indian restaurant and pubs need to act to make it the norm in the pub too, the rightful home of good beer."
Also see:
steak marinade
About
The Author:
James Sparks is a successful author and regular contributor to http://www.1st-in-steaks.com.
Great tips on buying top quality meats, steaks and seafood from the finest ranchers and butchers.