E-Gift your steaks at the Keg

E-Gift swipe cards have simplified the dining experience for guests at the Keg Steakhouse & Bar. On November 13, 2000, Ernex Marketing Technologies Inc. successfully launched the Keg's Electronic Gift Certificate Program for 20 locations in Texas, Washington, and Oregon. Ernex will be providing the Keg with its state-of-the-art real-time electronic marketing technology, 24/7 customer-service support, and web-enabled reporting tools.

The Keg's E-Gift cards are credit-card sized, magnetic swipe cards that can be loaded with any value between $10 and $5,000, and used repeatedly until depleted. Upon presenting this payment card at the end of a meal, the card will be swiped at the point-of-sale, and the ERNEX system instantly decreases the value on the card for the meal. The card's current value will be communicated on the guest's receipt, which can also include customized messages, coupons, or sweepstakes contests triggered by the ERNEX system.

"The Keg's choice for ERNEX E-Gift was a simple business decision. Since the entire program is processed electronically in real-time, we anticipate savings from administrative and reconciliation efficiencies. Our customers love the branded Keg cards and have been quick to embrace this new technology," says Lisa Munson, Finance Manager, Keg Steakhouse & Bar.

Unlike traditional paper gift certificates where merchants have to give cash back on unused portions, E-Gift cards will allow the Keg to retain more dollars for unused gift certificate dollars. Security is also increased since each new E-Gift card purchase requires an activation procedure through the ERNEX system. A suite of reports accessible over a secure web site gives the Keg a powerful tool to account for their gift certificate sales for all stores, by region, or by location.

"The Keg is the fourth restaurant chain that has launched Ernex's real-time programs in the last two months," says Kent Ulrich, VP of Sales and Marketing, Ernex Marketing Technologies Inc. "We are excited to have a recognized brand like the Keg Steakhouse & Bar using our leading-edge technology."

The Keg Steakhouse & Bar operates 20 U.S. locations that can be found in Washington, Oregon, and Texas. They are casual steakhouses that have a contemporary flavor that offer an upbeat, yet relaxing dining experience. Founded in 1971, the restaurants are committed to the "basics that built the system": mouthwatering steaks, slow-roasted prime rib, sumptuous seafood, memorable appetizers, fresh salads, tempting desserts, and an active bar.

Also see: red lobster

About The Author:

Martin Collins is a successful author and regular contributor to http://www.1st-in-steaks.com. Great tips on buying top quality meats, steaks and seafood from the finest ranchers and butchers.