Fried chicken can be part of a healthy, balanced diet

KFC Corporation announced today it is setting the record straight - fried chicken can, in fact, be part of a healthy diet.

To educate the public and make its point, KFC will begin airing a new national advertising campaign that lets consumers know the truth about the fat, carbohydrates and protein in its fried chicken. The ads compare KFC Original Recipe Chicken Breasts against a Burger King Whopper. KFC also is providing complete nutritional information about its products in all its restaurants nationwide and on its Web site.

"We want to set the record straight. Consumers should no longer feel guilty about eating fried chicken," said Scott Bergren, KFC's Executive Vice President, Marketing and Food Innovation. "Consumers will be surprised to learn they can enjoy fried chicken as part of a healthy, balanced diet. Of course, they should eat all food in moderation, and balance that with an appropriate amount of exercise - it's all about energy in, energy out."

Numbers Matter

When it comes to a healthy diet, numbers matter. A KFC Original Recipe Chicken Breast has less than half the fat and less calories than a Burger King Whopper. A KFC Original Recipe Chicken Breast has 19 grams of fat and 380 calories; compared to a Burger King Whopper with 43 grams of fat and 710 calories.

"Until now, most people probably didn't realize they can enjoy an entire freshly prepared meal at KFC (Original Recipe Chicken Breast, mashed potatoes and gravy and corn on the cob) for less fat and calories than a Burger King Whopper. With more and more Americans on diets and increasingly health-conscious, we thought it was important to get this information to consumers so they can judge for themselves how to make KFC part of their healthy lifestyle," Bergren said.

Go 'Skinless' For Even Less Fat

By removing the skin and breading from a KFC Original Recipe Chicken Breast, the fat content is reduced to only three grams, with only 95 milligrams of cholesterol, zero grams of trans fatty acids and 140 calories. When customers go 'skinless' and add two lower fat sides - such as mashed potatoes and gravy or baked beans - they can enjoy a number of freshly prepared meals for 10 grams of fat or less.

KFC What's Cookin'

This week, KFC will unveil the company's new tagline, "You've Gotta KFC What's Cookin'" in two new television commercials. The spots are the first produced by new advertising agency Foote Cone & Belding in Chicago.

One commercial depicts two twenty-something men rediscovering KFC. The second shows a husband "appeasing" his wife by eating fried chicken. Both commercials reveal "the secret's out at KFC" and communicate fresh ideas to eating better.

"These new spots tell it like it is and compare us directly to the competition," Bergren said. "The new approaches embody our brand essence and the executions celebrate the freshness of our world famous chicken."

Balance, Calculate and Get Moving

At all KFC restaurants, customers can pick up a free copy of the "Keep It Balanced" nutritional brochures that are featured alongside in-store posters and online at kfc.com.

The "Keep It Balanced" materials encourage consumers to eat in moderation and balance their diet with appropriate exercise, as well as to provide helpful tips on exercise techniques. For an easy way to "count calories" - KFC has introduced an online nutrition calculator, available at kfc.com. The calculator tracks and customizes nutrition breakdowns for any possible KFC meal combination. It will also be updated to reflect new menu options once available nationwide.

KFC is in the process of becoming an official partner of America on the Move, a national program recently launched to motivate millions to be more active and eat less. Its goal is to inspire people to walk an additional 2,000 steps a day (approximately one mile) and cut 100 calories out of their daily diet. To be a part of the America on the Move Program, visit americaonthemove.org.

Also see: how to cook chicken breasts

About The Author:

James Sparks is a successful author and regular contributor to http://www.1st-in-steaks.com. Great tips on buying top quality meats, steaks and seafood from the finest ranchers and butchers.

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Fried chicken can be part of a healthy, balanced diet