July 05, 2004

By: Sanja Fleming
Website: http://www.1st-in-steaks.com

Lawry’s chef Allison Benaderet sharing the season’s hottest grilling trends

CUTCO Cutlery is on the road this spring and summer with the 2004 LAWRY’S LIVE! Cooking Caravan, hosted by Lawry’s Foods. The traveling cooking show features Lawry’s chef Allison Benaderet sharing the season’s hottest grilling trends at fairs and festivals across the country.

A feast for the senses, visitors to LAWRY’S LIVE! will see flavorful recipes unfold before their eyes, they’ll hear the sizzle of foods cooking on the grill, they’ll smell the aroma of freshly grilled food and they’ll taste what flavor can do for a recipe.

Chef Benaderet will be using CUTCO cutlery to demonstrate the recipes and audience members can expect to learn knife tips, like how to julienne, how to add flavor to hamburger buns and how to make the perfect steak.

We are very excited to be teaming up with Lawry’s on this culinary journey across the country, said Sandra Grey, CUTCO’s public relations manager. The Caravan showcases how to prepare delicious food quickly and easily, which is the goal of many of today’s busy households, especially during the warm-weather months.

LAWRY’S LIVE! will also be offering festival-goers a chance to learn how the five senses play a role in how we enjoy food. Lawry’s NEW Sensation Stations, located near the stage, include: The Nose Knows Aroma Bar, featuring flavored oxygen stations that appeal to the nose and palate; Out of Sight Flavor shows how visual elements of food send flavor expectations to the brain; Super Tasters Station where participants discover their taste buds by painting their tongues; and The Sound of Flavor challenges visitors to name that sound.

Lawry’s Foods has been creating new flavor secrets since 1938. Lawry’s products are masterfully blended with distinctive ingredients recommended by top chefs, and three generations of American moms. LAWRY’S Marinades, in 14 mouthwatering varieties, are the only marinades that contain real fruit juice and take only 30 minutes to add exciting taste to beef, chicken, fish, pork, vegetables and more.

LAWRY’S Seasoned Salt, a unique blend of salt, herbs and spices, is the original seasoned salt created at the world famous LAWRY’S The Prime Rib restaurant in Beverly Hills.

The company’s newest product, LAWRY’S Steak Sauce, features a bold and tangy blend of seasonings and spices created to perfectly complement the flavor and juiciness of meat. Lawry’s products are available at leading food, drug, club stores and mass merchandisers nationwide.

From the kitchen to the backyard grill, CUTCO Cutlery has been a part of home cooking since 1949. As the largest manufacturer and marketer of high-quality kitchen cutlery and accessories in North America, sharpness, durability, comfort, quality and customer service are keys to CUTCO’s reputation.

All CUTCO products are marketed directly to consumers in the convenience of their homes and are backed by a Forever Guarantee, which ensures that CUTCO stays in families for generations.

About The Author:

Sanja Fleming is a successful author and regular contributor to http://www.1st-in-steaks.com.  Great tips on buying top quality meats, steaks and seafood from the finest ranchers and butchers.